A New Kind of Store: Everlane

Ever wonder why that designer t-shirt costs way more than you think it should? So did the founders of a new breed of retail store called Everlane. By cutting out the middleman and selling products directly to the customer via their online store, they are able to sell quality goods at lower prices (all of their products are less than $100). Some of my favorites are the canvas weekender (shown above) which costs $95, and the essential belt and buckle (below) for only $40. If you happen to be in New York you can check out their four day popup store which will be open from today until Sunday (July 1st).

 

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